Types of Digital Advertising and How to Measure the Success

Sometimes choosing the right business campaign can be very daunting but today with the advent of digital advertising, it is quite easy to target the right audience for your business. Digital advertising has a vast definition but in simple words, it encompasses all marketing effort which uses the internet or an electronic device. Digital advertising is the act of selling and promoting products and services through online tactics such as email marketing, social media marketing, search marketing and much more.

Today in this blog we will talk everything about digital advertising and its types. You will also learn how to measure success through a different digital advertising campaign.

Types of digital advertising

Which is the right type of digital advertising for your business? I have made the list of top digital advertising strategies that can help you to decide the right type of digital advertising for your business.

  1. Content Marketing
  2. SEO
  3. Website Design
  4. Social Media Management
  5. Email Marketing
  6. Google Advertising

Content Marketing

the benefits of content marketing

Today content marketing is one of the most important types of digital advertising which fuels every type of digital advertising. For any type of marketing, you need great content to run effective campaigns.

Before we go into details let me tell you about content marketing. It is a process of creating and sharing content which is used for marketing campaigns. The content is an integral part of content marketing campaigns which is used for promotional purpose. The purpose of content is to inspire, persuade, educate, or just entertain. Content marketing is not just applied for blog posts or e-books, content decides your campaign goals and targets your audience.

The Importance of Content Marketing

There are a number of benefits of content marketing for your business. Content gives you a significant impact on lead generations and conversion campaigns. In respect of traditional outbound marketing, content marketing cost 62% less, in fact in content marketing conversion rate are six times higher than any other marketing tactics. Some examples of content marketing are infographics, blog posts, videos, white papers, and case studies.

Search Engine Optimization (SEO)

search engine optimization elements

It is a process of getting high quality of traffic from search engines like Bing and Google. SEO involves emphasizing on certain keywords and some phrases of the content which user types in the search engine. SEO helps you to improve organic search traffic and quality of the traffic.

SEO is one of the most important types of digital advertising technique which you can use to grow your business. If you want to ensure that your website or content ranks higher in the search engine then you have to use some relevant keywords. You should also know that keywords are not just the only thing which Google search engine takes, your site design, link building and domain authority also play a crucial role in Google ranking.

Website Design


You must be wondering how website design can be considered as digital advertising. When visitors reach your website design is the first impression on them. Website design also tells about products and services you going to offer. According to study 94% of consumers will choose or reject your website on the basis on website design. If the website page is slow to load or hard to navigate or the user gets confused while using the website you may lose the opportunity to engage with them. Website design can play an important role in establishing credibility and trust with customers.

To get most of this digital advertising you need to have an attractive and user-friendly website which has easy navigation buttons, different menus and internal links. Also if you have a business website it has to be mobile responsive because there are billions of mobile users. So, if you want to join the growing market you should have a responsive website design which is able to adapt different screens like desktops, tablets, and smartphones.

Social Media Management

social media management - digital promotion

You will be surprised to know that this year number of social media users were 3.4 billion. There is an increase of 9% as compared to last year. This means if your business does not have social media presence then you are missing out leads and customers. Social media management helps you to target the right audience which is a must for all types of business.

Social media helps you to drive more traffic back to your business site and it also helps in improving brand content. The best thing about social media marketing is that it is very cost-effective. You can take the opportunity of different social media channels like Facebook, Instagram, and Twitter.

Email Marketing

email marketing-image

Around 100 billion emails are sent and received every day.  Emails are the most effective and trendy form of communication. With email marketing, you can target the right audience type. Like other digital advertising tactics, email marketing is not always promotional, it can be used to deliver coupons and special offers to customers.

According to Marketing Sherpa survey, 72% of consumers prefer brand communication through emails. Email marketing is also integrated with other digital advertising tactics, for example, you can use email marketing as a promotional channel. All these things make email marketing very versatile and easy to use.

Google Advertising

Google ads-image

Google ads is another successful digital advertising tactic which you can use for any type of business. Google ads are structured in the PPC model which means you will pay for per click. PPC ads are the best way to improve your reach on the search engine.

If I tell you about the importance of Google ads, it improves visibility on Google and provides your business immediate gratification.

How to measure Digital Advertising Success?

To measure the positive result of digital advertising you have to choose the right metrics. You have to understand the conversion rate because they can only create leads fo your business. Make sure you keep track of online sales and leads from web forms. Leads from phone calls and live chats will also help in accessing the success of digital advertising. Make sure you understand website behaviour like website visits, page views per visit, time spent on the website, and bounce rates.

Final Conclusion

Now you know different types of digital advertising tactics which can help you to grow your business. With this blog, you can make the right choice for your advertising types. When you are more strategic about your digital advertising techniques then you can have optimum results.

You will always need a helping hand if you want effective campaigns and that’s where when Quaeretech comes. If you are looking for the right type of digital advertising or marketing campaign then feel free to contact us.